MARKETING QUIZ
[1] Customization means:
(1)Acquiring more customers (2) Regulating customers (3) Special products to suit each customer (4) More products per customer (5) All of these Ans - Special products to suit each customer [2] CRM(Customer Relationship Management) is (1) A pre‐sales activity (2) A tool for lead generation (3) An ongoing daily activity (4) The task of a DSA (5) All of the above Ans - All of the above [3] Cross‐selling is not effective for which one of the following products? (1) Debit Cards (2) Savings Accounts (3) Internet Banking (4) Pension loans (5) Personal loans Ans -Savings Accounts [4] Which of the following is not involved in the Growth Strategies of a company? (1) Horizontal integration (2) Vertical Integration (3) Diversification (4) Intensification (5) None of these Ans - Intensification [5] Cross‐selling is a basic function of (1) All employers (2) All employees (3) All salespersons (4) Planning Department (5) All of the above Ans - All salespersons [6] The sole aim of marketing is to (1) Increase sales (2) Increase the number of employees (3) Increase profits (4) Increase production (5) All of these Ans - Increase sales [7] SME means (1) Selling and Marketing Establishment (2) Selling and Managing Employee (3) Sales and Marketing Employee (4) Small and Medium Enterprises (5) None of these Ans - Small and Medium Enterprises [8] One of the following is not included in the 7P's of Marketing. Find the same. (1) Product (2) Price (3) Production (4) Promotion (5) None of these Ans - Production [9] The target group of the SME loans is (1) All businessmen (2) All professionals (3) All SSIs (4) All of the above (5) None of these Ans - All SSIs [10] Customization is useful for (1) Designing customer specific product (2) Call centres (3) Publicity (4) Motivating the staff (5) Cold calls Ans - Designing customer specific product [11] The key challenge to market‐driven strategy is (1) Selling maximum products (2) Employing maximum DSAs (3) Delivering superior value to customers (4) Being rigid to changes (5) Adopting shot‐term vision Ans - Delivering superior value to customers |
|
[12] Marketing channels means
(1) Delivery objects (2) Sales target (3) Delivery outlets (4) Delivery boys (5) Sales teams Ans - Delivery outlets [13] Innovation in marketing is same as (1) Motivation (2) Perspiration (3) Aspiration (4) Creativity (5) Team work Ans - Creativity [14] Personal loans can be canvassed among (1) Salaried person (2) Pensioners (3) Foreign nationals (4) NRI Customers (5) Non‐customers Ans - Salaried person [15] Leads can be provided by - (1) friends relatives (2) Websites (3) Directories (4) All of these (5) None of these Ans - All of these [16] Home loans can be best canvassed among (1) Builders (2) Flat owners (3) Land developers (4) Agriculturist (5) Individual wanting to buy a flat or house Ans - Individual wanting to buy a flat or house [17] Online Marketing is the function of which of the following (1) Purchase section (2) Production Department (3) IT Department (4) Design Section (5) A collective function of all staff Ans - A collective function of all staff [18] Effective selling skills depends on (1) Size of the sales team (2) Age of the sales team (3) Peer strength (4) Knowledge level of the sales team (5) Educational level of the sales team Ans - Peer strength [19] Social marketing is (1) Share market prices (2) Marketing by the entire society (3) Internet marketing (4) Marketing for the social cause (5)Society bye‐laws Ans - Marketing for the social cause [20] Service marketing is the same as (1) Internet marketing (2) Telemarketing (3) Internal marketing (4) Relationship marketing (5) Transaction marketing Ans – Relationship marketing |
|