Q.100. Marketing is – Find the wrong option -
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these Ans: 1
Q.101. Customer’s Relationship with the Bank is influenced
by -
(1) Customer’s attitudes
(2) Attitude of bank staff
(3) Attitudes of salesperson
(4) Good service
(5) All of these Ans: 5
Q.102. Delivery channel other than Bank counters are-
(1) ATM’s
(2) Internet Banking
(3) Mobile Banking
(4) Tele Banking
(5) All of the above Ans: 5
Q.103. The Sequence of a sales process is -
(1) Lead generation, call, presentation & sale
(2) Sales, presentation, lead generation, call
(3) Lead generation, call, sale & presen tation
(4) There is no sequence required
(5) None of these Ans: 1
Q.104. Automated Teller machines (ATMs) are innovation
for the banking industry. In terms of the service industry this
is an innovation in the – element of the marketing mix.
(1) Pricing (2) Promotion
(3) Distribution (4) Product
(5) None of these Ans: 3
Q.105. A brand is BEST defined as a -
(1) Registered design or symbol that is displayed on the
product.
(2) Related group of words that describe the product.
(3) Name, symbol, design or combination of these that
identifies a seller’s product.
(4) Copyrighted word(s) that give the manu facturer
exclusive ownership.
(5) Name of the manufacturer of the product.
Ans: 3
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these Ans: 1
Q.101. Customer’s Relationship with the Bank is influenced
by -
(1) Customer’s attitudes
(2) Attitude of bank staff
(3) Attitudes of salesperson
(4) Good service
(5) All of these Ans: 5
Q.102. Delivery channel other than Bank counters are-
(1) ATM’s
(2) Internet Banking
(3) Mobile Banking
(4) Tele Banking
(5) All of the above Ans: 5
Q.103. The Sequence of a sales process is -
(1) Lead generation, call, presentation & sale
(2) Sales, presentation, lead generation, call
(3) Lead generation, call, sale & presen tation
(4) There is no sequence required
(5) None of these Ans: 1
Q.104. Automated Teller machines (ATMs) are innovation
for the banking industry. In terms of the service industry this
is an innovation in the – element of the marketing mix.
(1) Pricing (2) Promotion
(3) Distribution (4) Product
(5) None of these Ans: 3
Q.105. A brand is BEST defined as a -
(1) Registered design or symbol that is displayed on the
product.
(2) Related group of words that describe the product.
(3) Name, symbol, design or combination of these that
identifies a seller’s product.
(4) Copyrighted word(s) that give the manu facturer
exclusive ownership.
(5) Name of the manufacturer of the product.
Ans: 3
|
Q.106. One distinguishing factor between a brand name and
a brand is that a brand Name. (1) Creates customer loyalty (2) Consists of word (3) Identifies only one item in the product mix (4) Implies an organization’s Name (5) None of these Ans: 2 Q.107. When a firm uses one of its existing brand name as part of a brand name for an improved or new product, the branding is called________ (1) Individual branding (2) Over all family branding (3) Line family branding (4) Brand extension branding (5) None of these Ans: 4 Q.108. A carton of orange juice has no brand name and on the package only the name of the product ‘ Orange Juice’ is written. This is an example of - (1) a manufacturer’s brand (2) an own label brand (3) a no frills brand (4) a generic brand (5) None of these Ans: 4 Q.109. When _____branding is used, all of a firm’s products are branded with the same name or at least part of the name: (1) Individual (2) Trademark (3) Family (4) Selective (5) Extension Ans: 3 Q.110. Labeling is important for three reasons- promotional and legal reasons. What is the third reason? (1) Marketing (2) Branding (3) Strategic (4) Informational (5) None of these Ans: 4 Q.111. Labeling is important for informational, legal & - reasons - (1) Marketing (2) Branding (3) Strategic (4) Promotional (5) None of these Ans: 4 Q.112. The label and a soft drink can reads “ cool and reforesting for what reason are these words used? (1) To provide information (2) To encourage multiple purchases (3) To promote the product (4) To satisfy legal requirements (5) None of these Ans: 3 Q.113. Multiple packaging is - (1) Likely to increase demand (2) The same as family packaging (3) The most effective type of packaging (4) The most expensive (5) None of these Ans: 2 Q.114. Marketers should view packaging as a major strategic tool, especially for - (1) Consumer Convenience products (2) Industrial products (3) Consumer Shopping products (4) Specialty products (5) None of these Ans: 1 Q.115. The first step in selling process- (1) Pre-approach (2) approaching the customer (3) Making the presentations (4) Prospecting (5) None of these Ans: 4 Q.116. Before Contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects, product need, feeling about brands, and personal characteristics. This process is called - (1) Prospecting (2) pre approach (3) approach (4) making the presentation (5) Preparing Ans: 5 |
Q.117. Which of the following is most likely to stimulate
customer loyalty - (1) Coupons (2) Sweepstakes (3) Frequent user incentives (4) Premiums (5) Samples Ans: 3 Q.118. A good definition of ________ would be that it consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships- (1) advertising (2) direct marketing (3) sales promotion (4) public relations (5) None of these Ans: 2 Q.119. Personal selling tries to achieve three general goals finding prospects, convincing prospects to buy and - (1) Monitoring new products being developed (2) Being aware of competitors sales activities (3) Avoiding repeat sales (4) Keeping customer satisfied (5) None of these Ans: 4 Q.120. "Pure Banking Nothing Else" - Advertisement title belongs to which Bank ? (1) Allahabad Bank (2) State Bank of India (3) Canara Bank (4) Union Bank (5) Indian Overseas Bank Ans: 2 Q.121. Which of the following statement is FALSE ? (1) Marketing is a consumer – oriented process. (2) Marketing is much more than selling and advertising. (3) The concept of marketing is a narrow term. (4) Marketing starts even before production starts. (5) Marketing helps the enterprise to adapt to the changing conditions and circumstances. Ans: 3 Q.122. Which of the following organization gave the definition – ‘Marketing is concerned with the people and activities involved in the flow of goods and services from producer to consumer’ (1) American Marketing Association (2) UK institute of Marketing (3) University of Regina (4) Harvard Law School (5) University of Chicago Ans: 1 Q.123. Which of the following is NOT one of the characteristics of services ? (1) Perishability (2) Variability (3) Customer Participation (4) Tangibility (5) Inseparability Ans: 4 Q.124. Which of the following sector comes under the services sectors ? (1) Tourism (2) Legal (3) Transportation (4) Communication (5) All of these Ans: 5 Q.125. Expand SWOT. (1) Strengths, Width, Opportunities, Threats (2) Security, Weaknesses, Opportunities, Threats. (3) Strengths, Weaknesses, Opportunities, Threats (4) Society, Weaknesses, Opportunities , Travel (5) Systems, Weaknesses, Opportunities, Travel Ans: 3 Q.126. Which of the following is NOT a part of ‘Product Life Cycle’ ? (1) Introduction (2) Growth (3) Saturation (4) Inflation (5) Maturity Ans: 4 Q.127. What is meant by B2B E-business Model ? (1) Bank-to Business (2) Business-to Bank (3) Building-to Business (4) Business –to Broadcast (5) Business-to Business Ans: 5 Q.128. Describe B2C model of e-business. (1) Selling of products and services to corporates. (2) Selling of products and services directly to consumers. (3) Consumers name own prices, which businesses can accept or decline. (4) Businesses selling to local state, and federal agencies. (5) Consumers selling directly to other consumers. Ans: 2 Q.129. Telemarketing is a form of _________ (1) Indirect Marketing (2) Field Marketing (3) Virtual Marketing (4) Direct Marketing (5) Online Marketing Ans: 4 Q.130. What is M-marketing? (1) Mobile Marketing (2) Management Marketing (3) Model Marketing (4) Modern Marketing (5) Mind Marketing Ans: 1 Q.131. What are specialty stores? (1) Stores that specializes in electronic goods only. (2) Stores that specializes in a single line of goods with a deep assortment to give wider choice to customers. (3) Stores that are managed by hawkers, pedlars, street vendors. (4) Stores that offer great shopping convenience to customers. (5) Stores that specializes in selling books only. Ans: 2 Q.132. What is concept Marketing ? (1) It is the type of marketing in which manufactures own outlets and exclusive show rooms. (2) It is the factory outlets owned and operated by retailers. (3) It is an act of converting a new concept into a product. (4) It is the concept of marketing through sending messages on mobiles. (5) None of these Ans: 3 Q.133. Expand ICDT Model. (1) Information, communication, Transaction and Distribution. (2) Investment, communication, transaction and distribution. (3) Internet, carrier, Transaction and Distribution. (4) Internet, communication, Transport and Distribution. (5) Information, communication, Transportation and Distribution. Ans: 1 Q.134. An advertisement is not for __________. (1) Suggesting new uses of product. (2) Explaining how a product works. (3) Telling about a new product. (4) Building brand preferences. (5) None of these Ans: 2 Q.135. Which of the following is NOT a base for Market segmentation ? (1) Behavioral Segmentation (2) Demographic Segmentation (3) Geographic Segmentation (4) Psychographic segmentation (5) Status Segmentation Ans: 5 Q.136. Which of the following is NOT an important component of ‘PROMOTIONAL MIX’? (1) Advertising (2) Personal selling (3) Sales Promotion (4) Publicity (5) Total quality Management Ans: 5 Note: There are five important components in promotional mix- 1. Advertising 2. Personal Selleing 3. Sales promotion. 4. Publicity and public relations. 5. Direct Marketing Q.137. Advertising is a non- personal mass communication by an _____________ sponsor. (1) Unidentified (2) Identified (3) Powerful (4) Spontaneous (5)Convenient Ans: 2 Q.138. Which of the following factors do not affect the ‘Pricing Policy’ of a company ? (1) Cost (2) Demand (3) Competition (4) Distribution Channel (5) Standard of living Ans: 5 Q.139. The task of creating strong customer loyalty is called: (1) Accountable Marketing (2) Total Quality Marketing (3) Relationship Marketing (4) Direct Marketing (5) None of these Ans: 3 Q.140. What is meant by the term ‘Brand insistence? (1) A buyer will buy the brand but has an open mind to try another brand. (2) A buyer insists on purchasing one brand only and will not accept a substitute. (3) A buyer has no knowledge of the existence of brand. (4) A buyer favors the purchase of the brand (5) A buyer has a strong attachment to the brand and will not accept a substitute if brand is available. Ans: 2 Q.141. Which of the following statements is correct? (1) Marketing is the term used to refer only to the sales function within a firm. (2) Marketing managers usually don’t get involved in production or distribution decisions. (3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole. (4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large. (5) None of these Ans: 4 Q.142. The term marketing refers to ———- (1) New product concepts and improvements (2) Advertising and promotion activities (3) A philosophy that stresses customer value and satisfaction (4) Planning sales campaigns (5) None of these Ans: 3 Q.143. In the history of marketing, when did the production period end? (1) In the late 1800s (2) In the early 1900s (3) In the 1920s (4) After the end of the Second World War (5) None of these Ans: 3 |
|
Q.144. A marketing philosophy summarized by the phrase “a
good product will sell itself” is characteristic of the ——— period. (1) Production (2) Sales (3) Marketing (4) Relationship (5) None of these Ans: 1 Q.145. Which of the following factors contributed to the transition from the production period to the sales period? (1) Increased consumer demand (2) More sophisticated production techniques (3) Increase in urbanization (4) The Great Depression (5) None of these Ans: 2 Q.146. An organisation with a ———— orientation assumes that customers will resist purchasing products not deemed essential. (1) Production (2) Marketing (3) Relationship (4) Sales (5) None of these Ans: 4 Q.147. In the relationship marketing firms focus on ——— relationships with —————. (1) Short term; customers and suppliers (2) Long term; customers and suppliers (3) Short term; customers (4) Long term; customers (5) None of these Ans: 2 Q.148. Political campaigns are generally examples of ———. (1) Cause marketing (2) Organization marketing (3) Event marketing (4) Person marketing (5) None of these Ans: 4 Q.149. The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in —— (1) Place marketing (2) Event marketing (3) Person marketing (4) Organization marketing (5) None of these Ans: 2 Q.150. Today’s marketers need ….... (1) Neither creativity nor critical thinking skills (2) Both creativity and critical thinking skills (3) Critical thinking skills but not creativity (4) Creativity but not critical thinking skills (5) None of these Ans: 2 Quick Notes: 1. Market May Comprise of: i. One seller and many buyers ii. Many sellers and one buyer iii. Many sellers and Many buyers iv. Few sellers and Many buyers v. Many sellers and Few buyers 2. A “likely” interested customer of the bank is termed as prospect. 3. In Marketing, calling on the prospective customers is known as a call. 4. Division of the whole market into relatively homogeneous groups is called Market Segmentation. 5. Marketing Guru Philip Kotler defines market segmentation as the subdivision of a market into homogeneous subjects of customers. 6. Marketing Mix: It is the set of marketing tools that a firm uses to pursue its marketing objectives in the target market. 7. E. Jerome McCarty proposed a classification of marketing mix in four key areas: 1. Product 2. Price 3. Place 4. Promotion 8. SWOT Analysis: A tool used by organization to help the firm to establish its strength. S – Strengths W – Weakness O – Opportunity T - Threats Note: Strengths and Weakness are – Internal Function Opportunity and Threats are - External Function 9. 4 Stages of Product Life Cycle (PLC): i. Introduction ii. Growth iii. Maturity iv. Decline 10. Brand: Brand is defined as “a name, term, sign and symbol or a combination of these, that identifies the maker or seller of the product . 11. Brand Equity: It refers to the value of the Brand. 12. JIT – Just in Time 13. MRTP – Monopolies and Restrictive Trade Practices 14. IMC – Integrated Marketing Communications 15. In Double win strategy customer gets price debate. 16. Monopoly (only one seller) exists when a specific person or enterprise is the only supplier of a particular commodity, which relates to a single entity's control of a market to purchase a good or service. 17. Oligopoly (few sellers) which consists of a few entities dominating an industry. 18. MRP – Manufacturing Resource Planning 19. HNI – High Networth Individual 20. The Concept of Goriila Marketing is introduced by J.C. Levinson. 21. The Method of sending promotional items to clients is called Drip Marketing. 22. Marketing via e-mail falls under the category of direct marketing. 23. CTR (Click Through Rate) is related to Advertising metrics. 24. Creating a buzz in the industry is an example of Viral Marketing. 25. A non – traditional, low cost, flexible and highly effective marketing is termed as Goriila Marketing. |
|