Marketing Quiz
21) Marketing has taken a prominent position during the last decade due to
1. Increased competition 2. Better literacy rate 3. Foreign compulsions 4. Government instructions 5. Reserve bank of India Policy Guidelines Ans - 1 22) Marketing is definitely required when 1. Demand exceeds supply 2. Supply exceeds demand 3. Supply equals demand 4. Staff is in excess 5. There is monopoly Ans - 2 23) The traditional marketing style involves 1. Door-to-door campaigns 2. Sending e-mails 3. Tele-marketing 4. SMS campaigns 5. Virtual marketing Ans - 1 24) Telemarketing campaigns are resorted to 1. Avoid face-to-face interactions 2. Avoid buyer resistance 3. Reach a larger clientele 4. Increase cold calls 5. Reduce profits Ans - 3 25) The most essential quality of a good salesperson is 1. Questioning skills 2. Good appearance 3. Production skills 4. Good communication skills 5. Curiosity Ans - 4 26)‘Benchmark’ means 1. Sales performance measurement 2. Marks given to sales persons 3. Appraisal 4. Standard values for comparison 5. Automation Ans - 4 27) Selling process includes 1. Publicity 2. Lead generation 3. Data collection 4. Product designing 5. Product re-designing Ans - 2 28) Web marketing involves 1. Selling websites 2. Door-to-door canvassing 3. E-mail chatting 4. Browsing the yellow pages 5. Web advertisements Ans - 5 29) Marketing strategies mean 1. Ideas for new employment 2. Techniques for mergers 3. Methods to improve marketing activities 4. More hits per ATM 5. Networking Ans - 3 30) The first step in marketing 1. Production work 2. Planning work 3. Receiving feedback 4. Telephone calls 5. Sending e-mails Ans - 2 [31] Sale forecast implies- (1) an estimate of the maximum possible sales opportunities present in a particular market segment. (2) an estimate of sales, in physical units, in a future period (3) Estimating the number of sales person required to sell a product. (4) Both 1 and 2 (5) Neither 1 nor 2 Ans - 4 [32] A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called- (1) Brand goodwill method (2) price premium method (3) Production method (3) Both 1 and 2 (4) Neither 1 nor 2 Ans - 2 [33] Bank Marketing means- (1) Selling of Banks (2) Merger of Banks (3) Selling bank's products and services (4) None of these (5) All of these Ans - 3 [34] Credit cards are used for- (1) Cash withdrawals (2) Purchase of air tickets (3) Purchase of consumable items from retail outlets (4) all of these (5) None of these Ans - 4 [35] Market Research is needed for- (1) Deciding the market area (2) Deciding the right-product to be sold. (3) Making proper marketing decisions (4) Deciding right time to sell (5) All of these Ans - 5 [36] Which of the following statement is true- (1) Marketing makes the company to go into loss due to higher expense (2) Marketing is not required in profitmaking companies (3) Marketing sharpens the mind of the employees (4) Marketing is wastage of time. (5) All of these Ans - 3 [37] Dumping relates to the sale of- (1) Products in foreign markets that cannot be sold in the home market (2) Products discontinued in the home market sold to a foreign market (3) Production in foreign markets that cannot pass safety standards in the home market (4) None of these (5) All of these Ans - 2 [38] The following does not represent a market situation- (1) A bank run dispensary located in its, staff quarters. (2) A fund raising charity show for the members of an NGO (3) A meditation camp of a religious organization concluded for its members. (4) A stall distributing Kada Prasad in a Gurudwara (5) All of these Ans - 4 [39] Which among the following is not an example of convenience goods? (1) Tea (2) Newspaper (3) Coffee (4) Shirts (5) None of these Ans - 4 [40] SME means - (1) Small and medium enterprises (2) Small scale marketing entities (3) Small & medium establishments (4) None of these Ans - 1 |
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